New City Movement

Future Forward Living in Salt Lake City, Utah. Since 1998.

The Dahlia Room, A Grown Up Sex Shop For Salt Lake

Salt Lake City, Photography, FashionJesse WalkerComment
Owner Jen Fei inside her tasteful Broadway shop.

Owner Jen Fei inside her tasteful Broadway shop.

Assorted instruments of pleasure and pain.

Assorted instruments of pleasure and pain.

Celebrate sexuality, freedom, diversity and connection.
— Jennifer Fei

I met Jen several years ago when she was knee deep in leather handbags running her 9th and 9th store Purse Dreams. She won me over with her smile and winning attitude on more than one occasion. Jen is impossibly awesome, that's all there is to it. So when I'd heard she was going to open a sex shop on Broadway I was excited for her and the pleasure deficient people of the Wasatch front. We chatted about Jen's approach to the shop when I popped in to her lovely space earlier this week and she told me the following:

"I opened up The Dahlia Room when I saw that there was a need for a progressive sex shop that catered to adults. Navigating the extensive world of sex toys can be intimidating. I wanted to create a clean and non cluttered space offering a well curated selection of high quality items for people to enjoy. Our focus at The Dahlia Room is education and conversation about all kinds of sex. We know you can purchase most of these items online, so the advantage in shopping with us is the knowledge that we can provide to help you expand your sexual boundaries. From beginner to expert, we have something for everyone and want to make you feel comfortable shopping for your new toy."

Stop in and get to know Jen while perusing the upscale store. One can never have enough toys in the bedroom and she'll give you knowledge you need to wield them expertly.

The Dahlia Room
247 E Broadway, Salt Lake City, UT 84111
(801) 953-0088
www.thedahliaroom.com