Hey City Creek Nordstrom, Why Beige?

As you can see here, the facade of the soon to open (N)ordstrom in Salt Lake City downtown is developing a nice case of L.E.D. face. I'm thinking it probably lights up at night but hey, why the two-tone beige tile? Did you get the memo? Hides stains well, matches nature and it's quite practical sure, but now you just look like everything else. Accept when the lights go out.... aaaah... clever YOU.