The Psychedelic New Friskies Ad

The Spot: A can of Friskies cat food pops open, unleashing colorful beams of light. We hear a woman's voice singing: "One little pop can open a world of wonder." The swirling beams of light coalesce into a magical portal, through which a happy-looking cat leaps. On the other side are animated turkeys and cows, and a sailing ship that looks like a giant fish. "A journey to delicious and beyond," sings the woman. The cat jumps back through the portal into a kitchen in the real world, where it chows down on a bowl of wet cat food. "Friskies, Feed the Senses," reads the tagline.